Specific service content.
Pages that explain clearly what you do, the projects you take on and the questions clients ask. Specific information serves better than repeated phrases.
Search engine optimization
BE FOUND FOR THE RIGHT WORK.
+
Clear pages and sound technical foundations, built around what you offer and where you work.
See how it works
A solid foundation01
SUBSTANCE FIRST. THEN THE DETAIL.
We begin with the services you actually provide and the areas you serve. Clear, specific pages help a prospective client judge the fit and give search engines an accurate account of your business.
The content is organised, related pages connected and the technical details that support discovery addressed. Scope and measures of progress are agreed before work begins.
What we look at02
THE ESSENTIALS,
DONE PROPERLY.
Sound technical foundations.
Crawlable content, logical internal links, descriptive titles and headings, image descriptions, canonical URLs and a sitemap. Redirects are reviewed when a site is replaced.
Local accuracy.
Accurate business details and service areas, supported by real information. Inconsistencies between your site and your listings can be identified within the agreed scope.
A site people can use.
Readable on a phone, quick to load, easy to get around. Search traffic only counts when a visitor can understand your business and get in touch.
Measurement with meaning.
Where access allows, Search Console data and agreed enquiry measures are reviewed. Reporting should explain what changed and what to do next.
A long-term viewFOUNDATIONS
FOUNDATIONS
FIRST.
THEN PATIENCE.
Search performance depends on competition, content, the market and factors beyond a website build. The work and its measurement are defined clearly, with no guaranteed rankings or lead volumes.
Google’s guide to SEO