Case study / Website and local SEO

Cyrwus Contracting

Client
Marek Cyrwus
Scope
Strategy / Copy / Design / Build / SEO
01

The business and what it needed.

Cyrwus Contracting is an owner-led residential remodeling company serving Pawling and the wider Hudson Valley. Marek Cyrwus and his crew handle kitchens, bathrooms, additions, decks, screened porches, whole-home renovations, and finish carpentry.

The website needed to show the quality of the finished work while making the person, process, service range, and path to an estimate feel equally clear.

02

The direction and why.

The design treats the company like a careful building practice rather than a generic contractor. A dark editorial field, large direct type, and the red from the Cyrwus mark give the site a distinct silhouette. Project photography carries the proof, while Marek’s owner-led role stays visible throughout.

03

Specific decisions.

  1. 01
    Put a name behind the work

    The writing makes Marek’s direct involvement part of the value: one experienced owner stays close to the scope, schedule, communication, and finished details.

  2. 02
    Let completed spaces do the convincing

    Kitchen, bathroom, deck, and outdoor-living projects appear early, with a dedicated gallery for visitors who want to inspect the craftsmanship before making contact.

  3. 03
    Separate services from approach

    Services explain what the company builds. The approach page explains how the team works inside someone’s home. Keeping both clear answers different questions without repeating one sales message.

  4. 04
    Make the first conversation direct

    Calls to action lead to a project form or a free-estimate call with Marek, reinforcing the owner-led promise instead of routing visitors through a vague contact path.

Cyrwus Contracting homepage with a dark editorial layout, red details, and owner-led remodeling message
Cyrwus ContractingLive named client work

Marek on the work.

“Working with Liam at TELA Studios has been an excellent experience from start to finish. He took the time to understand my business, the services we provide, and the areas we want to target, and then created a professional website that represents Cyrwus Contracting extremely well.

What impressed me most was Liam’s communication and attention to detail. He walked me through the entire process, including the domain transition, Google Workspace email setup, security and SEO, and made sure everything was working properly before the site went live. Whenever I had a question, he responded quickly and explained everything in a way that was easy to understand.

The finished website looks professional, works great on both desktop and mobile, and gives our customers a much better way to learn about our company and request an estimate.

I would highly recommend Liam and TELA Studios to any business owner looking for someone who is knowledgeable, responsive, patient, and genuinely cares about delivering a quality finished product.”

Marek Cyrwus, Owner
Cyrwus Contracting Inc.